Capturing joy, everywhere you go.
Delivering new experiences globally, through photography and technology.

Capturing joy, everywhere you go.
Delivering new experiences globally, through photography and technology.

About Us

CAP stands as a creative company, seamlessly blending photographic artistry with cutting-edge technology to craft innovative and inspiring experiences. We provide services that enable everyone to enjoy special experiences through professional photography.
At its core, CAP's mission is to unveil new perspectives and values through the act of 'CAPTURING,' leading to maximizing the excitement and joy people derive from these experiences. We are committed to continuously exploring the infinite possibilities that photography offers, using the power of creativity to connect the world and its people. CAP will continue this inspiring pursuit with profound passion and unwavering dedication.

Business Overview

SaaS Business | Fandom Platform CAPFAN

CAPFAN transforms video highlights into a unique, fan-centric photography experience. It empowers fans to 'capture' and relive special moments from their favorite videos as if they were behind the camera. These high-quality still images aren't just memories; they also generate new revenue. Fans can directly purchase these images or have them turned into exclusive merchandise, creating dynamic new revenue streams for events and content creators alike.

CAPFAN Official Website| https://www.capxfan.com/

Web Service Business | Product Offering:

SmileCap
SmileCap is an innovative self-shooting service engineered to capture authentic smiles through responsive vocal cues. It offers instant browser access with no installation required, making it versatile for a wide range of situations, including family and friends gatherings, travel, and events.

SmileCap Official Website| https://smilecap.io/lp/

Shooting Business|Photography & Videography

We offer professional photography services in areas such as advertising, fashion, portrait photography, music videos, and commercials. With advanced photographic techniques and creativity, we bring our clients' visual concepts to life.

HAYATO IKI Official Website| https://www.hayato-foto.com/

Mission

"Expanding Your World Through CAPTURE"

We believe that 'the CAPTURE experience' fosters new perspectives and encounters, ultimately enriching people's lives. Capturing cherished moments deepens emotions and memories, while simultaneously expanding our horizons and potential. Building upon these experiences paves the way for new discoveries and a more fulfilling life. Through the power of photography and videography, we are dedicated to building a future that 'expands the world'.

Vision

At CAP, we engage with people worldwide through our global photo sessions, fostering connection and co-creation. Our vision is to leverage photography and technology to build a future where individuals feel free to share their emotions, uncover new values, and explore exciting opportunities. Ultimately, we are dedicated to creating an environment where everyone can capture cherished moments effortlessly, allowing that joy to be shared globally.

Origin of the Company Name

Origin of CAP
The name 'CAP' embodies our founder's profound desire to share the 'emotion of capturing a moment.' This deep passion, cultivated through many years as a professional photographer, now extends to a wider, global audience. For our founder, photography has always been about capturing a moment, rather than simply taking a picture. This perspective emphasizes that true photography transcends a mere shot; it's about seizing the inherent emotions and compelling stories embedded within a fleeting instant. Driven by the aim to evoke emotion in viewers, the founder also finds profound personal enrichment through this art form. CAP Corporation was established to fulfill a global vision of sharing the joy and transformative power of photography—its capacity to broaden perspectives and create meaningful experiences—with people across the world.

News

2025.10.03

SmileCap Beta Launches on World Smile Day

2025.02.25

Patent granted (No. 7640159)

2024.04.03

Company name changed

2023.07.03

Selected for the business plan contest “01Start 6th Term” hosted by Mitsubishi Estate × 01Booster

2023.07.03

Selected for the Gotanda Valley Acceleration Program organized by Shinagawa City

2022.05.31

Patent granted (No. 7288641)

Company Profile

Company Name

CAP, Inc.

Established

December 2, 2022

Address

2F-C, Shibuya Dogenzaka Tokyu Building,
1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043, Japan

Capital

¥5,000,000

President & CEO

Hayato Iki

Service Site

CAPFAN https://www.capxfan.com/

SmileCap https://smilecap.io/lp/

Legal Notice